The Company has established its overseas headquarters in Singapore and become a shareholder of Lansing Trade Group, a U.S. company merchandising grains and other commodities. These have given the Company a remarkable global advantage in procurement, particularly in terms of variety, quality, cost and risk control of commodity.

New Hope Liuhe, which started its business with a focus on animal feed, is now one of China's largest animal feed companies. Selling 15 million tons of feeds to 250,000 users per year, it boasts the largest market share and enjoys great competitive edge in technology and marketing.

New Hope Liuhe has developed a three-tier system for rearing fine breeds of chickens, ducks and pigs. The Company has also established model bases for commercial breeding, which facilitate close cooperation with farmers through Fuda and other initiatives. New Hope Liuhe also seeks to standardize and modernize pig-breeding through the models of "company + farmer".

New Hope Liuhe has launched a variety of brands for differentiated markets and making these brands synonymous with high quality and reliability. These include Kinghey chilled pork (a high-end leading brand in China), Beiyouzi chilled poultry (the first in China to implement a full traceability system), and Meihao cooked pork and Liuhe Delicacy cooked poultry (two of the most popular brands of their kind in China).

The Rose Kitchen high-end meat chain has been in business for over ten years and has nearly 1,000 outlets. In recent years, the New Hope family has acquired such brands as Jiujiuya, Benxiang Pork and Porridge Jiahe through the New Hope Liuhe+ platform, making its quality products accessible to consumers through multiple channels.

Over thirty years of experiences in agriculture and animal husbandry have given New Hope Liuhe the strongest database as well as a world-class monitoring network.

Fuda Project has developed a powerful service system that supports farmers in animal nutrition and health across the industrial chain from breeding to processing.

Devoted to "discovering and inventing delicacies", the Center incorporates consumers' needs into every aspect of its business, from food concepts, R&D, production, consumer experience, to the design of nutritional plans. The Center offers easy access to safe, delicious, and healthy foods and provides its clients in the catering industry with one-stop R&D service and solutions.